The Policy formation body of the Bureau is the Council of Management consisting of elected representatives from publishers(8), advertisers(4) and advertising agency(4) members of the Bureau. To assist the Council of Management an Executive Committee is appointed by the Council, to guide and over see the day-to-day working of the Bureau. The Executive Committee consists of Publishers, Advertisers and Advertising Agency Members of the Council. The Council of Management and the Executive Committee meets regularly as often as required. The Chairman is elected annually by the Council of Management.

The Bureau certifies audited NET PAID circulation figures of publications enrolled with it for a continuous and definite six-monthly audit periods and supplies copies of the ABC Certificates issued for such publications to each member. Free distribution and bulk sales are also shown on the certificates provided the relevant records are adequately maintained.

Records are checked and rechecked at every level for authenticity. Facts and figures are scrutinised by impartial Auditors, and only then is the CERTIFICATE OF NET PAID CIRCULATION issued.

The day to day working of the bureau is handled by its secretariat which is headed by the Secretary General.