|AUDIT BUREAU OF CIRCULATION|
A GUIDE TO ABC AUDIT
FOR DAILY AND WEEKLY NEWSPAPERS
VARIOUS TERMS USED - BUREAU'S AUDIT GUIDELINES :
Examination of publisher’s as well as his principal agency/agencies (local or otherwise) distribution, and financial records and corroborative evidences in order to establish the Qualifying Sales and non Qualifying Sales and to verify whether the publisher and his concerned principal agency/s has complied with all Bureau’s audit guidelines from time to time.
Means average per day, per week as the case may be, of the relevant audit period.
Any issue of a publication which is not a current issue. The current issue is defined as follows:
More than one publication available under any scheme (other than subscription) to readers at a combined price.
A daily newspaper which is printed and published daily for atleast 5 working days in a week except approved holidays.
An amount paid to the distribution trade by whatever name called plus any additional incentives / benefit which is directly connected with selling / distribution of the newspaper paid to the trade, the same shall be totaled to arrive at the gross trade term payable to the trade for distributing copies.
A general term applied to agents, hawkers, principal agent (local or otherwise) and any other person engaged in distribution of a publication
A publication/title separately registered with Registrar of Newspapers for India (RNI) and having a separate registration number, serial No. & Volume Number.
|1.9||EXCESS CIRCULATION - NRR:
"Excess circulation" is the incremental circulation of any non compliant issue
as compared with the circulation of the same print run of a compliant immediate
previous same day of the week, provided that the particular immediate previous
week was compliant on a weekly average basis as per the prescribed NRR audit
|1.10||Excess Circulation – Gift on newsstand sale:
When a gift / sample is provided with a particular issue of a publication value of which is more than 50% of the cover price of publication, then the excess circulation achieved as compared with the average qualifying sales of previous week when no promotional activity was carried out will not be considered for certification as Qualifying Sales.
Voucher, exchange and complimentary copies, and copies (if any) given to agents for onward free distribution for which records are available.
Copies of newspapers (Dailies & Weeklies) which are either sold directly by the
publisher and/or his distributing trade to organisations not connected with
newspaper distribution trade provided bonafides of the organisation(s) involved in
Institutional Sales are established to the satisfaction of the auditors (Unless
Auditors/Bureau having any evidence to the contrary).
|1.13||JOINT SUBSCRIPTION OFFER:
A subscription offer for more than one publication for which subscription at the prescribed rate is received in advance for a specified term.
An agent appointed by a publisher to effect distribution of copies within the town of publication or any of its printing centre.
|1.15||NET REALISATION RATE (NRR):
Net Realisation Rate (NRR) is the term used for value of newspaper in waste computed on the basis of waste rate per kg. as fixed by the Council from time to time.
|1.16||NORMAL CIRCULATION - NRR:
Normal circulation is the average circulation of a particular print run of any week during an audit period when all relevant issues of the week are compliant with the qualifying principle and accordingly the corresponding circulation of the print run during the week qualifies for certification.
|1.17||NON COMPLIANT WEEK - NRR:
Is such a week of a particular print run which on an average basis do not comply with the Net Realisation Rate criteria.
An agent who distributes or effects at least 20% of the total sales subject to a minimum of 25,000 copies per printing centre / edition is recognised and termed as a “principal agent”.
Printing of an edition of a publication carried out simultaneously at any other location with same RNI registration number and volume number.
A piece of printed matter of regular periodic issue, selling at a prescribed price, which may or may not carry advertising.
A Publishing day is a day on which the publication is normally published whether as a regular issue or a special issue, and concurrently or separately in the case of a multi-centre publication. Special issues will be excluded only if they are IN ADDITION to the regular issue.
Circulation figure which meets the following criteria is treated as “qualifying sales”
and certified under ‘Part A’ of the ABC certificate of circulation.
Copies of publication remaining unsold out of copies indented as notified by agents and accepted by publishers and in case of additional copies supplied without agents’ indents, all copies reported as unsold by agents whether or not such claims are accepted by publisher.
|1.24||SINGLE COPY SALES:
All copies sold to the reader at the prescribed cover price.
Purchaser of a publication on a term contract, whose subscription at the full prescribed rate has been received
Commission and allowances etc. mutually agreed to between the publisher and the distributing trade and paid continuously and consistently.